INDIA’S 1st EDUCATIONAL MEDIA STARTUP and top journalism and mass communication colleges in India
Startups are the talk of the town. Most either owns a Startup or is working for one. There is a mass movement for entrepreneurship and it is unstoppable. With the success of online startups, these space has become very exciting. There are new startups being born every minute, some are getting funding, mergers and acquisition and even closure of some. IIMS Bangalore is the top journalism and mass communication colleges in India.
These startups need attention for three main reasons: branding user acquisition, and investor attention. Branding helps startups in building a unique name and image. Branding leads adding customers and when you have a sizeable number of customers, startups attract the attention of investors.
To achieve this, startups need to have a good communication strategy to connect with the media so that media can speak about them in the right way. Most entrepreneurs are either technically dexterous or good at operations and do not understand the nuances of communications. They make some critical mistakes while managing their communications with the media. Hence they need a basic understanding of the functioning of media and especially Public Relations. This will help them in achieving media attention.
IIMS Bangalore introduce India’s 1st Startup Media School
Since the dawn of the Internet, the role of journalists and the state of the media have been in a constant state of flux. With so much information available to the public with just the click of a mouse, how do media professionals maintain their authority over the news? Social media has transformed the way journalists work, share their stories and interact with PR professionals and the public. No longer are audiences sitting back and waiting for the news to come to them. Often they are the ones with the news, sharing stories online before journalists even hear about them. Now almost 72 percent of adults get most of their news from friends and family, including via social media. As a result, traditional news organizations, as well as traditional sharing methods, are suffering. Instead, journalists are turning to social media to gather information, find sources and engage with audiences.
It is well known that we are living in a golden age of new, innovative media.
Today’s start-ups benefit from donor funding and an enormous reservoir of talent, as experienced journalists from established media houses leave their employers or get laid off and then start their own sites, often teaming up with young, tech-savvy journalists. Their innovations spur large media houses to compete by fostering their own innovation efforts in the house itself. Still, there is no single groundbreaking innovation that is turning the world upside down. The likes of YouTube and Facebook are exceptions. The innovations we saw tended to be incremental and based on many practices that are familiar around the world but have been adapted, exported or developed in one place or another.
“We IIMS were inspired and encouraged by what we saw in the world. All over the world, independent media outlets are innovating and overcoming obstacles. Globally, start-ups are demonstrating the drive to take risks for the sake of a good idea”.
IIMS Came with innovative India’s 1st Startup Media School which enables job oriented skill development courses.
Communication is vital in startup businesses. Now that the communication landscape has evolved along with technological changes, businesses should also know how to take advantage and how to maximize the opportunities along with these developments. Information that can only be delivered through texts on a traditional print platform, such as newspapers and magazines, can now be conveyed through multimedia – photos, graphics, videos, and even social media. For business, these changes in the communication landscape could mean that publicity and promotions of products and services are no longer limited to the three traditional platforms – print, radio, and television. Other online platforms like blogs, websites, social media sites such as Facebook and Twitter, among others, are now available and accessible. These multimedia tools and platforms, if used suitably, can help entrepreneurs and startup founders in growing the business.
Thus to support the startups First Time in India, IIMS Institute of International Management Studies Bangalore in association with India’s leading TV Channel, Print Media, and Online Medias had come with two courses
- BVA Multimedia & Animation (Bangalore University) With International startup Media Studies &
- BA JOURNALISM(Bangalore University) With International Startup media studies
Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How media can find the real truth from the filthy situations. How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? The current scenario, media is in deep crisis to manage the reputation through the tight competition of news. so everyone searching for a solution to manage the situation but, it is only practical by the professional and positive approach in news. Media, especially visual media need professionally educated media-persons for approaching the futuristic challenges.
IIMS, India’s first real television studio media trainers, will lead you through an engaging mix of hands-on training lessons, real-life news sourcing practices, and several hands-on exercises. IIMS will teach you how to become an effective media spokesperson, eliminate your fear, build your interpersonal skills, and enhance your courage to meet the complicated news situations. IIMS will learn how to master the ground rules for working as reporter, create memorable media messages, support your news sources with media-friendly stories, statistics, and sound bites, deliver a winning interview through apt questions, adjust your approach for print, radio, television, and social media, use positive body language that reinforces your message, dress for television, prepare for and manage a media crisis
The most comprehensive and well-organized media training atmosphere will prepare you for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.